Preliminary July report: This analysis uses data from July 1 through the latest available point on July 28, 2026. It does not claim to cover July 29–31. For a later single-day view, read the July 31 daily market brief; for current routes, open live Gift Card prices.
The main US-dollar Gift Card routes in CardFlow’s Nigerian market dataset were tightly ranged through July 28. The widest start-to-latest move among the 18 comparable routes remained below half of one percent. In this preliminary period, route quality and proof could matter more than chasing a small headline change.
July 1–28 snapshot: 81 active routes were stored across all countries and currencies. The comparable US-issued USD set contained 18 routes. Its latest median was NGN 993.19 per USD 1, based on data available through July 28, 2026.
Rate leaders through July 28
Table date: Latest values are from the last stored point no later than July 28, 2026. The $100 column is unit-rate arithmetic, not a guaranteed quote or payout.
| Rank | US-issued USD route | Latest unit rate | $100 guide | Observed July 1–28 range |
|---|---|---|---|---|
| 1 | Razer Gold | NGN 1,245.81 | NGN 124,581 | NGN 1,240.90–1,250.42 |
| 2 | Foot Locker | NGN 1,222.73 | NGN 122,273 | NGN 1,218.06–1,227.18 |
| 3 | GameStop | NGN 1,139.51 | NGN 113,951 | NGN 1,135.27–1,142.59 |
| 4 | Nike | NGN 1,123.54 | NGN 112,354 | NGN 1,118.92–1,128.42 |
| 5 | Target | NGN 1,097.80 | NGN 109,780 | NGN 1,092.87–1,102.65 |
Routes that improved from July 1 to July 28
GameStop recorded the strongest start-to-latest increase in the comparable set, moving from NGN 1,135.78 to NGN 1,139.51 per dollar, a rise of about 0.33%. Target followed at roughly 0.31%, while Sephora advanced about 0.24%.
Table period: July 1 to the latest stored point no later than July 28, 2026. Percentages describe a historical dataset and do not forecast or guarantee a current rate.
| Route | July 1 | Latest through July 28 | Period change |
|---|---|---|---|
| GameStop | NGN 1,135.78 | NGN 1,139.51 | +0.33% |
| Target | NGN 1,094.41 | NGN 1,097.80 | +0.31% |
| Sephora | NGN 1,076.51 | NGN 1,079.05 | +0.24% |
Routes that softened through July 28
PlayStation had the largest decline in the same comparison, from NGN 884.72 to NGN 881.10 per dollar, or about 0.41%. Nike declined roughly 0.36% and Amazon about 0.27%. These moves were modest and do not establish a collapse in demand.
Table period: July 1 to the latest stored point no later than July 28, 2026. A decline in this archive does not guarantee a lower present quote.
| Route | July 1 | Latest through July 28 | Period change |
|---|---|---|---|
| PlayStation | NGN 884.72 | NGN 881.10 | -0.41% |
| Nike | NGN 1,127.65 | NGN 1,123.54 | -0.36% |
| Amazon | NGN 995.84 | NGN 993.19 | -0.27% |
Three conclusions from the preliminary July data
- Leadership and momentum were different. Razer Gold led on latest unit rate, while GameStop had the strongest July 1–28 improvement without becoming the overall leader.
- The comparable market was tightly ranged. No route moved by as much as 0.5% from its July 1 level through the last July 28 point.
- Route identity remained essential. These conclusions apply to US-issued USD routes. A UK Amazon card, euro Steam card or Canadian Apple card belongs to a different comparison.
How this report differs from the pulse and daily brief
Preliminary monthly report
This page compares July 1 with stored data through July 28 and summarizes ranges, gainers and decliners. The phrase “preliminary” prevents the missing final three days from being mistaken for a completed month.
July 28 market pulse
The July 28 market pulse focuses on one comparable snapshot and its daily signals.
July 31 daily brief
The daily brief is a later date-specific view. It does not retroactively extend the dataset used in this preliminary report.
Seller limits around historical rate tables
Historical figures help explain past relative movement; they do not confirm a present route. Country, currency, format, denomination, receipt quality, activation evidence, balance status and buyer capacity can affect a transaction. No table here guarantees authenticity, acceptance, quote, review speed or payment.
Preliminary July 2026 report FAQs
Does this report cover all of July 2026?
No. It uses July 1 data and the latest stored points available no later than July 28. It is labelled preliminary and does not invent figures for July 29–31.
Are the listed rates current today?
No. They belong to the report’s historical dataset. Use the live pricing table and exact brand route for a current estimate.
Was Razer Gold guaranteed to pay the most?
No. It led the comparable unit-rate table through July 28. A practical outcome still depended on the exact card and transaction review.
Why compare only US-issued USD routes?
Keeping issuing market and currency consistent makes the unit-rate comparison more meaningful. Pound, euro, yen and other routes are not directly comparable by face value.
Do small percentage changes predict August rates?
No. The percentages describe historical July 1–28 movement. They are not forecasts or guaranteed directions.
Data, definitions and limitations
Start values use July 1, 2026. Latest values use the last available point no later than July 28, 2026. Unit rates are indicative naira values per USD 1. Final quotes can differ after verification.
- CardFlow Gift Card rate documentationHow to read routes, estimates, manual snapshots and data dates.
- Nigeria Gift Card Market Pulse — July 28, 2026The separate single-snapshot analysis for July 28.
- Current Gift Card pricesThe latest active snapshot rather than this frozen preliminary report.